Delivering professional, helpful and high quality customer service is very important for the growth of any business. Personnel involved in customer service have to be well trained regarding the standards of behaviour. A bad experience of a customer results in direct and indirect costs to the organisation. This module deals with the role of management and personnel in offering the best customer service.

This program is mainly designed for hospitality and health care industries and focuses on understanding the need and ways to develop long-term relationships with customers rather than viewing each interaction as if it was a transaction.